![]() is a vital component of a marketing campaign.” From direct marketing guru Gary Halbert’s March 2002 newsletterĢ0. “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. “No tribal Chief or Elder has ever handed out statistical reports, charts, graphs or lists of facts to explain where the group is headed or what it must do.” Peg Neuhauser, author & business consultantġ9. “Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. “Storytelling is where we share what we’ve discovered all of us have discovered a little secret about life.” Michael Cotter, storytellerġ7. “Inside each of us is a natural-born storyteller, waiting to be released.” Robin Moore, authorġ6. They teach us how we perceive and why we wonder.” Joan Halifax, Zen Buddhist roshi, anthropologist, ecologist, civil rights activist, hospice caregiver, and the authorġ5. “Stories knit together the realities of the past and future, of dreamed and intended moments. “Those who do not have power over the story that dominates their lives - the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change - truly are powerless, because they cannot think new thoughts.” Salman Rushdie, authorġ4. There isn’t a stronger connection between people than storytelling.” Jimmy Neil Smith, Director of the International Storytelling Centerġ3. “Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.” – Anne L. And once that happens, others will see that stories work, and they’ll start telling stories, too.” Annette Simmons, author & business consultantġ1. “When you begin to talk in stories, your black-and-white words turn into color. Boje, Professor of management at New Mexico State Universityġ0. Stories are not indicators, they ARE the organization. Most presentations contain powerful information, but are presented with a slew of PowerPoint slides leaving the audience with a bunch of data that they have to interpret themselves.” Tomayo ĩ. In fact, the Wall Street Journal recently reported that bad PowerPoint presentations cost companies $252 million per day in wasted time. ![]() “Many of the estimated 33 million PowerPoint presentations given daily in the US do not achieve their potential. Sometimes a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.” Peter Guber, author, American film producer & executive and Chairman and CEO of Mandalay Entertainment, from HR Magazine September (2008),Ĩ. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. A great salesperson knows how to tell a story in which the product is the hero. It works all along the business food chain. “The ability to articulate your story or that of your company is crucial to almost every phase of enterprise management. “Social engagement begins when we share our stories…Social change happens when we agree together to change the ending.” from The Needmore Fund: 50 Years, 50 Stories ħ. How easily the world looks to it in wonder.” Author Donald MillerĦ. It’s a good calling, then, to speak a better story. Stories that teach us life doesn’t mean anything, that humanity has no great purpose. “We live in a world where bad stories are told. Vera Nazarian, Science Fiction and Fantasy Writerĥ. The world is shaped by two things – stories told and the memories they leave behind. But tell me a story and it will live in my heart forever.” An old Native American proverbĤ. ![]() “Humans are not ideally set up to understand logic they are ideally set up to understand stories. In fact it’s the other way around …” Terry Pratchett, novelistĢ. ![]() “People think that stories are shaped by people. Review these quotes and think about the nature of stories/storytelling, the impact of stories in business, their connection to with marketing & branding efforts, their sense-making qualities, community building, and the social nature of sharing stories.Īnd you can also share these quotes during presentations or in other content you create – they make great talking points! Have fun with these and I’ll share more in the future.ġ. The following are some of my all-time favorite quotes on storytelling – many of which I use in my business.
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